Founded by Pooja Khistariya, Rati Kadegiya, Arjun Kadegiya and Sweta Godhania, DN Global is a beauty and wellness enterprise established in 2021 with its base in Porbandar, Gujarat. The company's flagship product, DN Magics Hair Care, developed by one of the founders Rati Kadegiya, was launched 18 months after that.
Since then, the company has accelerated its Research and Development and has developed an anti-ageing soap and a stain-removing and brightening toothpaste, both of which have been launched successfully in the market. The company is now working on a 100% natural product for efficient fat loss. This product is also being designed to address obesity-related issues such as high cholesterol.
Apart from working on the development of these products, the company has also invested heavily in increasing its production capacity, reaching a capacity of producing 6 lakh packets per month within the first six months of being in the business.
DN Globals has also opened a flagship store in Porbandar, Gujarat, to make its products directly available to the public without middlemen.
Of the other ventures of DN Globals, the most prominent one has been the electronics accessories. The growth of this venture has been spectacular, with the company now holding 70% of the wholesale market share in UK.
A one size fits all product, DN Magics Hair Care is world's first ayurvedic shampoo mix that addresses multiple hair problems in one go, be it hair fall, damaged hair, dandruff, or any other. Nevertheless, it is most loved and appreciated for its hair regrowth properties. From full or partial baldness resulting from ageing to treating alopecia and burnt skin, DN Magics Hair Care has been developed to treat all and help regrowth of hair by helping follicles grow back. This allows consumers to make an easy choice, as they do not have to spend on multiple products to address multiple issues.
It is a unique blend of ingredients suitable for all hair types, naturally helping regrow hair and transforming it to make it stronger, longer and shinier. Moreover, the mix is 100% chemical and animal product free, qualifying as vegan. Our product, approved by FDA, can be mixed in any shampoo for use and is suitable for people of all ages, including children. Tested by thousands of people across the globe, Magics is now a trusted essential in many people's toiletries. Our product is also reasonably priced, making it an affordable option for everyone.
After facing several personal hardships, the developer of DN Magics Hair Care, Rati Kadegiya, decided to venture into the beauty and wellness industry. Her deep compassion for people who face stigma and discrimination for not being able to adhere to set beauty standards led her to address a crucial problem, Hair Care.
This also came from empathy for cancer patients, who lose their hair to treatments, making them stand out and receive unwanted attention. Her knowledge in Ayurveda was a great factor that made her capable of developing such a product.
After years of research in London and worldwide testing, Magics Hair Care was developed. Rati then thought that the time was right to move back to India to establish a manufacturing unit. The product's mass production was started on a small scale initially, with the company employing a small team of 24 dedicated people.
Owing to its spectacular results, the product is now gaining immense popularity amongst users. Having sold more than 3,60,000 units in the first six months after it was introduced in the market, the founder is now looking for opportunities to expand and make the product available on a massive scale.
DN Globals was founded by four enterprising young siblings Pooja Khistariya, Rati Kadegiya, Arjun Kadegiya and Sweta Godhania. Deeply inspired by their father Shri Rajabhai Kadegiya, the founders of Magics always wished to carry his legacy forward through enterprise and philanthropy.
Born in Porbandar, Gujarat in a fairly affluent and privileged background, the siblings always harboured the wish to give back to society that has blessed them with so much. The siblings grew up with similar sensibilities, leading them to partner with each other to establish DN Globals, which soon expanded to have six companies under it.
Rati is the inventor, Research and Development Head and the Creative Head of DN Globals. Rati had always been deeply connected to her roots and has had a very strong belief in the power of our ancient wisdom, particularly Ayurveda. However, at a very young age, Rati moved to London. The distance nevertheless further intensified her connection with her roots and ignited in her the wish to move back one day and do something to bring the benefits of this ancient wisdom to the people.
With exemplary administration skills and a knack for getting things done efficiently, Pooja Khistariya leads the production team at DN Globals. Her management and organizational skills have been great contributors to the company's success. Nevertheless, these responsibilities do not deter Pooja from contributing to the company's Research and Development, leading her to develop a Face Soap and add it to the company's product catalogue.
A wizard with numbers with a penchant for accuracy, Sweta has been managing the company's finances. Her smart choices and wise investments have significantly furthered DN Globals' profits, along with allowing the company to invest enough in Research and Development.
With one hand firmly on the pulse of the market, Arjun has been leading the sales and marketing team at DN Globals. His keen understanding of what works and what will help the company become a trendsetter has been a major reason behind the company's impressive sales in short periods of time.
With a deeply philanthropic mind, Rati has always aimed to contribute to social causes in various forms. Greatly inspired by Shri Ratan Tata, she never loses an opportunity to do her bit. Her many endeavours include establishing a system to feed stray dogs and cows, donating earthen water pots in summer, donating shoes to school kids, donating blankets in winters, feeding the homeless, and arranging wedding trousseaus for girls from marginal communities. All her initiatives have been undertaken systematically on a large scale, so as to have a significant impact on the community.
Nevertheless, the cause that is closest to Rati's heart is serving cancer patients who lose their hair to aggressive treatments. Empathizing with them, she understands that this invites unwanted attention and stigma from society. To do her bit in helping them and making their lives a little easier amidst hardships, Rati regularly donates her product, DN Magics Hair Care, to cancer patients worldwide.
With the belief that no wig can replace natural hair, she helps these patients regrow their hair, helping them regain their lost confidence to some extent.
